The SHANGRI-LA Marathon is one of those rare adventure races that runners put on their bucket list as a must run race experience. Taking place on the eastern Himalayan mountains of the breathtaking Meili Snow Mountain in the Yunnan province of China. Featuring long distance ultramarathon and marathon race that takes runners into the Lost Horizon for a one-of-a-kind running experience.
New Global Adventures in a collaborative partnership developed the event from start to finish. Defining the strategy and brand, executing a methodic event plan, visualizing the creative design, creating all event materials, location photography, online technology, and global marketing. Creating a holistic global event experience that excels on every touch point for an engaging experience in the Lost Horizon.


  • Strategic positioning
  • Branding
  • Photography
  • Video production
  • Location scouting
  • Course design
  • Event planning & organization
  • Marketing collateral
  • Campaign development
  • Website design & technology
  • Social media and engagement
  • Public relations
Get Ready To Discover The Lost Horizon
SHANGRI-LA Marathon Collateral
SHANGRI-LA Marathon Course
SHANGRI-LA Marathon Website
Runner's Handbook
SHANGRI-LA Marathon Medal

Let Us Create A Great Experience For You

Discover how New Global Adventures can elevate your event branding and experience.